Growing up on the family cattle property in north west qld, Alicia did distances education until she was 10. She finished school at boarding school in Cairns then went on to study fashion design in Brisbane.  Alicia was inspired by her mother and grandmother who despite the limitations when living in the harsh rural and remote areas of Australia, they never compromised on their sense of style and femininity. Because of this, Alicia grew up expressing herself through what she wore.  After university Alicia moved back to the station for what was meant to be only 1 year to pay off her hecs debt – however it turned into 10 years. In this time she travelled around Australia, overseas, brought a property off her dad and got her helicopter licences.  During her time on the farm and working at other properties she was always limited to the standard blue, green, pink and red work shirts that bore a striking resemblance to her brother’s. They didn’t quite fill the fashion conscious girl with excitement each morning, …